Running an MSP of your size isn’t easy. As a “techie” at heart, as your business has grown, you’ve had to learn new skills in Sales & Marketing, Leadership and Team Building plus many many more.
The main challenge is that YOU have to direct everything and everyone yourself. You seem to be the only one who takes ownership and responsibility, and Sales & Marketing seems like a “Dark Art” as your main source of new business is still referrals.
At The MSP Growth Hub, we have created The MSP Journey, and depending on where your business (and your head) is at today, we know that there are certain stages you will go through. How you approach these different stages will determine your level of success.
In DRIVE, your business might be starting to grow, and things are feeling more optimistic. At this point, you may have between 4 and 9 staff members, be turning over in excess of £750k, and feel a bit more established. However, you feel like you are chasing all day long – existing business, new clients, staff, projects, and payments. No one makes a decision without you, and customers still want you at the end of the phone. Life can feel like hard work. Sometimes, whilst the business is okay, MSP owners don’t know how to scale further, or they’re scared of taking a risk on investing in what they need next.
You’re now starting to direct business activity rather than do it yourself and should be able to detach yourself from day-to-day operations, which is empowering for you and the team. You have started to focus on marketing and lead generation that previously felt like a ‘nice to have’. You might even have a plan written down somewhere. This can feel like a comfortable place as you’re at last tapping into the potential you knew was always there.
However… this is also a fragile place… usually because it’s likely you’re reliant on ONE large client or ONE key employee and if either of them left, or a few clients suddenly left, then you could easily see yourself slide back down to the DRIVE stage again which could take another 5 years to rectify.
Now is a good time to think about what you really want from the future. Will you look to sell the business? Or step back and let a management team run it for you? Is retirement looming?
Now is the time to start planning what will happen for you at the top of the pyramid, which we call the Arrive stage.
If you’re £750k – £1’5 million, we have created the MSP Momentum Programme to specifically to help MSPs create their own structured growth plan they are confident to deliver and which improves their personal productivity to achieve more each day, and also bring out the business leader in you.
We have deliberately designed this programme to have the perfect balance between learning and doing. Meaning that when you enrol, you can be safe in the knowledge that you’re guaranteed to apply what you learn and get the results you desire – QUICKLY!
If any of the above resonates with you and you want to learn more about how The MSP Momentum Programme can help you scale with confidence to £1million or, if you’re already there, to go faster to £5million, then you now have two options:
Either way, have a great day and we look forward to connecting with you soon!
Final thoughts, the biggest difference we see between those MSPs that thrive and those who stay stuck in the detail are those that simply focus on getting the right things done each day; building an outstanding team around them who can confidently and autonomously run the business without you!
If you can relate with any of the above AND the conversation going on in your head, then what are you waiting for? …..Get in touch today!
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